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The participation of the Republic of Tajikistan in 48th International Tourism Fair «ITB-Berlin-2014"

12.03.2014

The participation of the Republic of Tajikistan in 48th International Tourism Fair «ITB-Berlin-2014"

    From 5th till 9th of March 2014 in the capital of the Federal Republic of Germany in Berlin was held the 48th International Tourism Exhibition ITB Berlin 2014. Tajikistan. Tourism products from nearly 200 countries were presented in the fair this year. Tajikistan, as in previous years, presented itself as a unique and exciting tourism destination in the very heart of Central Asia at its nice stand in the Silk Road.
    On 6th of March at the fourth meeting of tourism ministers of the member countries of the UNWTO Silk Road Programme, which was supported by the International Tourism Fair ITB Berlin, tourism ministers from 21 countries, the European Commission, the World Travel and Tourism Council, the United Nations Educational, Scientific and Cultural Organization (UNESCO) participated to exchange experience and information especially on policies relating to the facilitation of the visa regime.
    It should be noted that the Tajikistan stand was visited by the Secretary General of the World Tourism Organization, Mr. Taleb Rifai, thus, supporting the promotion of the rich tourism resources of the country in the international arena. Honorable guests familiarized with promotional materials presented at the fair and being of the same high quality as the country’s stand.
    Tajikistan participated in ITB Berlin for the seventh time in a row. This fair is one of the biggest industry events of the year in which tourism representatives of the country with the support of the Government of the Republic of Tajikistan attend.
    During the fair, Tajikistan travel companies signed more than 50 agreements and cooperation agreements.
    With the purpose of permanent expansion of cooperation, the establishment of new business contacts and strengthening the country’s image, the Committee of Youth Affairs, Sports and Tourism under the Government of the Republic of Tajikistan traditionally initiates a national stand at the world’s largest international tourism fair «ITB», held annually in Berlin.
    The participation of representatives of the Tajikistan tourism industry in such activities has a positive effect on the process of attracting new groups of foreign tourists and strengthening the country's positive image as a tourist destination.
    In this event, 12 tourist companies from different regions of the country actively promoted the rich natural, historical and cultural resources of our country. Also Dushanbe Serena Hotel for the first time participated in ITB.
    The participation of representatives of the Tajikistan tourism industry in such activities has a positive effect on the process of attracting new groups of foreign tourists and strengthening the country's positive image as a tourist destination.

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